I was assigned the task of redefining and customising the Korean branch of an American essential oil retailer. My job entailed the design aspects of branding and marketing. The emphasis was on not just brand building, but also on revenue generation and customer care.
From establishing the company's profile and brand manual to managing digital public relations and sales events, grasping the dynamics of digital marketing was invaluable.
- CI/BI development, guidelines
- Online marketing for website and SNS
- Recurring event, campaigns
- Merchandise and product presentation and photo shoot
- Video editing, scenario direction and concept development
